E-Commerce

Modernizing a B2B platform in a large organization affects more than the IT environment. It also impacts sales, customer service, order flows, and integrations with systems that may have evolved over many years. That is why the most important question is not how quickly a new solution can go live, but how to make the transition without disrupting sales....

E-Commerce

A B2B e-commerce platform can run reliably for years without anyone questioning the architecture underneath it. Orders go through. Data syncs with the ERP. Customers log in and buy. From the outside, everything looks fine. The cracks usually show up when the business tries to move faster than the system was built to move. Entering a new market, adding...

E-Commerce

VTEX is an enterprise e-commerce platform that brings B2C, B2B, marketplace, and omnichannel sales together. Its built-in AI capabilities support data analysis, product search, personalization, content creation, and customer service.  AI is built into the VTEX commerce environment rather than added as a separate tool. AI agents can use data from the...

Digital Transformation

Selling technical products through B2B e-commerce was considered a major challenge just a few years ago. Many companies believed that highly specialized products recquired configuration, expert consultation, and a personalized sales approach could not be effectively sold online. However,...

E-Commerce

For decades, sales in industrial companies were built primarily on relationships. Sales representatives often knew their customers for years, orders typically started with a phone call, and meetings at production facilities were a normal part of the sales process. That relationship-driven model still matters. But it is becoming increasingly clear that it is...

B2B E‑Commerce

In the B2B sector, fluctuating raw material prices, competitive pressure, and increasing customer expectations regarding offer flexibility are everyday challenges. Companies that relied on static price lists updated once a quarter are now increasingly turning to data-driven and automated solutions. Dynamic pricing allows them to adjust prices in real time...

Digital Transformation

More and more companies are considering launching their own marketplace as a natural growth path, a way to scale sales, and a new source of revenue. But it’s not always a straightforward journey, and it doesn’t guarantee success for everyone. What should you consider before making the leap? What are the most common challenges when launching a...

E-Commerce

In a world where the pace of change accelerates with each year, digitization of B2B sales is no longer a choice – it’s a necessity. Companies that want not only to stay afloat but also to spread their wings are increasingly reaching for modern B2B platforms. These platforms allow for streamlining processes, automating key operations, and...

E-Commerce

Stable Growth of E-Commerce in the Furniture Industry The year 2024 was not the easiest for the furniture industry, with media reports highlighting the challenges faced by many companies in this sector. However, in terms of e-commerce, the past year can be considered successful. In November, sales in the “furniture, RTV, and home appliances”...

Artificial Intelligence

Can artificial intelligence revolutionize the management of building materials supply chains? Learn how AI can help optimize demand forecasting, manage orders and inventory, minimize risks, and personalize customer offerings. Discover the future of AI in the construction industry. The supply chain in the building materials industry is a complex and...

Omnichannel

In today’s digital age, e-commerce optimization is essential for businesses striving to stay competitive in the online marketplace. E-commerce optimization involves enhancing various aspects of your online store to improve user experience, boost sales, and maximize profitability. In this comprehensive guide, we will delve into key strategies for...

E-Commerce

Online stores need every technical advantage they can to compete. It’s not just about special offers. That’s why your choice of e-commerce platform is essential, but we should consider their capabilities beyond “just” enabling online stores. Today’s e-commerce site is more than just an online store. For maximum competitiveness,...