E-Commerce

Implementing an IT system doesn’t mark the end of the work on the software. That’s the point at which the application starts operating in a real-world environment: it serves users, processes data, connects with other tools, and needs to keep pace with changes in the business.  That’s exactly why software maintenance is needed. This refers to the...

E-Commerce

Modernizing a B2B platform in a large organization affects more than the IT environment. It also impacts sales, customer service, order flows, and integrations with systems that may have evolved over many years. That is why the most important question is not how quickly a new solution can go live, but how to make the transition without disrupting sales....

E-Commerce

A B2B e-commerce platform can run reliably for years without anyone questioning the architecture underneath it. Orders go through. Data syncs with the ERP. Customers log in and buy. From the outside, everything looks fine. The cracks usually show up when the business tries to move faster than the system was built to move. Entering a new market, adding...

Artificial Intelligence

Traditional customer journey mapping still helps companies understand customer needs, behaviors, and the problems people encounter when interacting with a brand. Today, however, the map needs to cover far more than a website visit, checkout, and a conversation with customer service. Customers move constantly between online and offline channels. They use...

E-Commerce

VTEX is an enterprise e-commerce platform that brings B2C, B2B, marketplace, and omnichannel sales together. Its built-in AI capabilities support data analysis, product search, personalization, content creation, and customer service.  AI is built into the VTEX commerce environment rather than added as a separate tool. AI agents can use data from the...

E-Commerce

For decades, sales in industrial companies were built primarily on relationships. Sales representatives often knew their customers for years, orders typically started with a phone call, and meetings at production facilities were a normal part of the sales process. That relationship-driven model still matters. But it is becoming increasingly clear that it is...

E-Commerce

The global balance of power in the furniture industry is shifting toward Asia, while Europe is losing ground. Poland remains among the world’s top players, but the market is becoming increasingly competitive. In this environment, traditional sales models are no longer enough. As a result, more companies are looking beyond familiar patterns and turning to...

E-Commerce

Work is more than just a paycheck. It’s a gateway to personal growth, social connection, and meaningful impact. Yet for many people, access to this world remains limited, not because they lack talent or ambition, but due to systemic barriers in the labor market. While inclusivity is often discussed, it’s far less frequently put into practice. Real...

E-Commerce

Rising energy costs, wage pressures, and increasingly expensive marketing campaigns are part of everyday business reality. Today, many organizations are looking for ways to stay profitable and operate more efficiently. One of the most effective tools for cutting costs and optimizing processes is artificial intelligence (AI). This article explores practical...

E-Commerce

Not long ago, next-day delivery was the gold standard in e-commerce. Today, customers expect much more — products available and delivered within an hour or, at most, the same day. In response to these needs, the Q-commerce (Quick Commerce) model emerged — a new era of online shopping where the speed of order fulfillment is paramount. What is Quick...

Digital Transformation

More and more companies are considering launching their own marketplace as a natural growth path, a way to scale sales, and a new source of revenue. But it’s not always a straightforward journey, and it doesn’t guarantee success for everyone. What should you consider before making the leap? What are the most common challenges when launching a...

E-Commerce

In a world where the pace of change accelerates with each year, digitization of B2B sales is no longer a choice – it’s a necessity. Companies that want not only to stay afloat but also to spread their wings are increasingly reaching for modern B2B platforms. These platforms allow for streamlining processes, automating key operations, and...